Five things buyers look for
Category News
If you want to sell your property, you need to think like a buyer. Just because you like certain finishes and fittings does not mean that they will have a universal appeal. Bright colours and trendy décor could be an attraction, but could also deter potential buyers.
It is therefore important for sellers to take a bit of time to understand what it is that buyers look for in a property and to listen to the advice of their agent. The trick to selling, is to remove any potential obstacles which may deter buyers.
These are the five important things that buyers look for:
1) Location – buyers will generally start their house hunting in a location which appeals to them. There is very little that the seller can do about this, but if your listing is in the right location, then that is the first hurdle cleared to attracting buyers.
2) Price – an important factor that the buyer will look at, is the asking price and whether the property represents value for their money. A property purchase is generally an emotional decision and the buyer either loves the property or not. When they do fall in love with a property, they may well be prepared to pay a premium for it, but will always want to know that they are making a good investment and not overpaying.
3) Condition – it is never a good idea to present a property in a poor state with neglected maintenance. Most buyers want a property in a good condition where they can simply move in and live. Buyers who look for fixer uppers on the other hand would generally want a bargain or discounted price as they would want to invest further into upgrading the property without overcapitalising. It is therefore best to get the maintenance done before the house goes on sale.
4) Amenities – while buyers are often attracted to areas which offer good facilities, there are in fact many instance where buyers may prefer areas where there is no commercialisation. Schools in a neighbourhood would for example be preferred by family buyers, but could deter older buyers who want a quiet neighbourhood.
5) Investment and resale – buyers would generally also want to know that they are investing in an area and property which is a good investment and will appreciate in value. Buyers will often ask about resales in the neighbourhood as well as the property growth rates. Neighbourhoods with low crime and good community spirit for example tend to attract good interest as do well managed sectional title complexes and schemes.
Author: Seeff
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