Start your new story with Seeff

What makes our story unique

Seeff is one of the most established real estate brands in Southern Africa, trading since 1964. The company trades predominantly in residential property sales and rentals, but also operates in the Commercial, Agricultural and Development Project sectors.

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Play a part in our history We have been a property leader for over half a century and during this time, have acquired expertise that has been built through generations of trust.
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Be positioned internationally Our exclusive partnership with Hamptons International (a subsidiary of The Countrywide Group – the UK’s largest real estate group), gives us unparalleled access to global markets, allowing us to showcase our client’s property to the rest of the world.
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Take advantage of our technology Being Google’s biggest real estate client in South Africa, affords us the ability to seamlessly connect with our customers and leverage the numerous advantages that this global technology leader can offer.
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Join our people Our experienced head office and training academy are dedicated to providing you with the best and most accurate service and delivery through every step of your business.
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Get access to our database & referrals Our collective database of qualified buyers and sellers, drawn from our extensive branch network of over 200 branches, gives us access to over 150 000 clients.
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Benefit from our innovations We have always been innovators, introducing many firsts and innovations to the industry.
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Profit from our success Since 1964, we have facilitated the sale of hundreds of thousands of properties, amounting to billions of rands worth of property transactions.

Get started with Seeff

Leading the industry

  • REBOSA - founding member of first RE employer body, Real Estate Business Organisations of South Africa
  • Mortgage originating - founding shareholder of ooba (initially Mortgage SA, borne out of Seeff Home Loans)
  • Benefit from the group leverage with access to financial, compliance, IT and Marketing infrastructure and support. This includes an innovative e-commerce platform, Seeff Store, for Licensees to buy everything from promotional items to staff uniforms and branded stationery.
  • We provide legal documentation that is up to date in terms of legislation including Mandates and POPI
  • Licensees are invited to attend National conferences, as well as Regional and Local Meetings, where best practices are shared and respected external thought-leaders present on industry and related topics
  • Take advantage of preferential pricing for key platforms such as Private Property and Lightstone
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I chose Seeff back in 1995 as I recognized an opportunity to partner with a premier brand even at that time. I was somewhat surprised that Seeff was selling Franchises and I seized the opportunity of recognizing the synergy real estate had with a legal practice. I saw value in the brand.
Charles Vining

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Sandton
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Elaine was a Seeff agent when the opportunity to buy the License came about. We didn't take too long to make our mind up as we were acutely aware of the company's family centred values and excellent brand presence across the country. Buying into this strong brand was an easy choice professionally and personally.
Silven and Elaine Chetty

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Richards Bay
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With a legacy spanning over 60 years, a family-driven business and reputable brand. We’ve decided to take the reins in Pretoria East and grow the business further by acquiring the Jacaranda License in 2024. This strategic move allows us to further diversify our income streams. Leveraging cutting-edge technology through a trusted brand, and expert guidance, we’re excited about the limitless growth potential this business offers.
PG and Albert van der Linder

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Pretoria East
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I picked Seeff because I wasn’t just looking for a brand, but rather wanted to be part of a family that is united in their drive for success and purpose. It is the perfect foundation to build something you can be proud of.
Ross Levin

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Atlantic Seaboard
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Joining the Seeff Brand has been one of the best decisions I have mad