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Shore to prosperity - The impact of the Strand Promenade on the property market

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Shore to prosperity

The captivating Strand promenade has left an indelible mark on property market values. The Strand Promenade, also known as Beach Road, was developed in the 1900's. The vision was to create a simple seaside walkway. Yet, it has evolved over the years to become a vibrant component of Strand's identity.

Strand, meaning 'flat shore' in Anglo-Saxon 'Old English, is a sought-after area in Cape Town. Established as a holiday and fishing resort. It is a stunning picture-perfect-postcard destination. Situated at the base of the Hottentots Holland mountains. Near Somerset West Mall and nestled between Macassar and Gordons Bay on the coastal drive to Betty's Bay. The Strand is also only a 40-minute drive from Cape Town and the V&A Waterfront along the N2. Only 25 km from Stellenbosch, within easy access to the popular Helderberg Wine route.

Visitors love the warm water at the False Bay Coast and the beautiful white sandy beach. The beach stretches for five kilometres, and it is known as the best and safest swimming beach in South Africa.

The initiatives of expansion and aesthetics have transformed it into a vibrant hub. The promenade has a choice of coffee shops, cafes, and restaurants, as well as a large entertainment area. There is also putt putt and a waterslide. There is also an Olympic size swimming pool and a tidal pool for the family to enjoy.

Locals, tourists, and visitors from other parts of South Africa flock to the area in the summer season.

The Impact of the Strand promenade on the property market.

June 2023,The Tourism Update announced that a budget of R124,6 million has been allocated for the upgrade of the Strand Sea-Wall along the beach road. The vision is to protect the properties against the impact of storm surges and rising sea levels. As well as to build a new promenade.

With this in mind, the drive is to ensure the allure of the Strand area is intact. The projects will focus on improving infrastructure, and expansion of the green areas. As well as the development of the recreational amenities.

These improvements will go a long way towards maintaining property values in the area. And will have a positive impact on sustainable growth in the area.

The unsurpassed views of the False Bay coast, as well as the Hottentots Holland mountains, play a large part in this area captivating the property market.

The property market boasts premium ocean front properties, which enjoy unobstructed sea views and have direct access to the Strand promenade. The proximity to the beach makes these properties prime real estate investments.

The promenade enhances the appeal of the Strand area. The beautiful scenery and recreational amenities on offer attract local and international property buyers, holiday makers and tourists.

The promenade is a vibrant space. It bustles with leisure walkers, joggers, cyclists and holiday makers, and sun seekers. Inviting investors and tourists alike to enjoy its appeal. Raising the demand for short term rentals and property investment.

The presence of the promenade continues to impact local businesses. The residents and shops, and the desirability of the area, continues to rise. This in turn has a positive impact on the property values.

The Strand Promenade encourages the fostering of community as people come together for walks, gatherings, and events. This strong sense of community increases the attractiveness of this seaside town.

While the promenade continues to evolve and thrive through new development and the constant upkeep, the property market will benefit and thrive.

The Strand has been dubbed a coastal paradise and it is a coveted destination. Attracting visitors and investors to enjoy the sun, sea, and beautiful views.

The agents at Seeff Strand have a fabulous portfolio of apartments and houses, for sale and to rent in the area.

Author: 2420

Submitted 16 Oct 23 / Views 212

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