The Importance of having A Property Professional
Category Expert Insight
Sellers may be reluctant to call in the services of a property consultant to assist with marketing and selling of their homes, mainly because of the payment of professional fees.
In the current situation where buyers base many of their decisions in choosing their next home on online information and virtual tours, and because the industry has strict health protocols to adhere to when it comes to physically viewing a home, a property professional may be the only way to a successful sale.
Valuation
Pricing the home correctly via a Comparative Market Analysis from the very start will ensure it sells quicker and attract serious-prequalified buyers. A listing that sells within the first three months of having been listed, statistically will sell for closer to full value than homes that remain on the market for longer.
Negotiation
As experts in their local market, property practitioners can advise sellers and let them know if a buyer's offer is worth accepting and negotiate based on activity in the local market and potential more competitive offers.
Letting
When renting out your property, a Seeff property professional manages several unpleasant responsibilities and complexities as well as legislative and regulatory issues that are often part of having a tenant. Seeff will also do a comprehensive credit check before doing a tenant placement in a property.
The risk of trying to sell privately
Extra costs
The seller carries all the costs of advertising and marketing, whether the property is sold or not. Furthermore, individual viewings must be organised, which come with all sorts of complications and legal requirements because of Covid-19. "A Seeff Property Professional will follow the strict industry guidelines for viewings, risks will be significantly lower as a result
Lack of exposure
Most private sellers do not have the knowledge or resources to expose the property to a big enough pool of potential buyers and create enough awareness. Seeff has access to an extensive existing buyer base as well as national and international advertising and marketing channels.
Lack of market knowledge
A Seeff Property Professional has the latest sales records and area-specific data to price and market the property achieving the best possible price in the shortest possible time.
Legal and liability issues
Apart from the need to achieve familiarity with sale agreements and all sorts of other legal documents - or to pay an attorney to check them - private sellers potentially face all sorts of liability issues dealing with a buyer one-on-one.
Security
A private seller does not have the mediation of a property practitioner - to minimise access of unwanted elements to the property.
Author: Riana Pullinger
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