Seeff Richards Bay celebrates 10th anniversary with 7 out of 10 top-selling agents in Seeff KZN


Seeff Richards Bay celebrates its 10th anniversary this month, under the adept directorship of husband and wife team Silven and Elaine Chetty. Says Elaine: “The company has gone from strength to strength – and Seeff Richards Bay is now firmly entrenched as the market leader in Richards Bay, selling one out of three properties in the area. Our dynamic team is made up mostly of millennials – well under the usual average age of estate agents – who are client-centric and ambitious. Members of our team now sell the most units and also lease the most units of all the Seeff branches across KwaZulu-Natal.”

This was witnessed by Seeff Richards Bay putting in an exceptional showing at the recent Seeff Kzn Awards for 2018. Voted top agent in the branch was Elijah Chetty – a choice that was hardly surprising given that he won the Seeff Kzn award as the solo top-selling agent in terms of number of units across the province. He was not alone on the podium – of the top 10 best-selling solo agents (units) in Seeff Kzn, Seeff Richards Bay agents occupied 7 places, a remarkable achievement. With Elijah in 1st place, he was followed in 2nd place by Sebenzile Mthethwa, in 3rd place by Reanne Govender, and in 4th place by Terrence Pillay. Three other branches took the next three spots in the top 10, with three more agents from Seeff Richards Bay following them – Kevin McKune in 8th place, Kreselan Chetty in 9th place, and Kokesto Phaswane in 10th place.

In terms of the top-selling agents in Seeff Kzn in Rand value, the branch took 2nd, 3rd and 10th place, with Reanne Govender, Elijah Chetty and Sebenzile Mthethwa taking the honours.

Looking at ranking of rental agents in Seeff Kzn in terms of Rand value, top place was scooped by Mel Naidoo of Seeff Zimbali, with Seeff Richards Bay agents filling the next 4 spots: 2nd Leah Yankasamy, 3rd Shelly Olivier, 4th Tyrelle Asaram, and 5th Judia van der Walt. When looking at the top rental agents in terms of number of units let, these same 4 Seeff Richards Bay agents took all four of the top places.

Elaine Chetty says that the branch’s operating slogan is ‘Delight our clients; Support one another; Do it superbly’, and that the company prides itself in being more than a business but rather a family. “With a huge focus on giving back these past 10 years, Seeff Richards Bay has been involved in numerous corporate social investment programmes, which has benefitted the SPCA, orphanages, senior citizens, places of worship, sports clubs and early learning centres.

“There is still a lot of work to be done to ensure that we continue to serve the city of Richards Bay. We firmly believe in taking care of our team and developing a culture of valuing our clients and community. This has proven to be the right formula. When we kicked off 10 years ago, we could hardly foresee growing to a point where we sell and lease the most units in Kzn and compete regularly with the best across South Africa. This is a testament to us holding true to the values which define us.

“We wish to thank our team, our clients, partners and our family for the 10 remarkable years of warmth, friendship, and support. We absolutely couldn't have done it without you, nor can we take the next steps without your help. We hope you will keep holding us to high standards, and telling us when we've met your expectations and when we've let you down. Thank you for helping make Seeff Richards Bay a fantastic company, now and for decades to come.”

Contact Elaine Chetty of Seeff Richards Bay on 083 513 5559; (O) 035 789 0490/1, email

Author: Leverne Gething

Submitted 15 Apr 19 / Views 755

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