Seeff celebrates sixty years of market leadership
Category Branch Article
We are proud to announce that the Seeff Property Group celebrates 60-years as a real estate market leader which set out as a market innovator, and continues to innovate!
The Seeff Property brand was started by Geoffrey Seeff - father of the current chairman, Samuel Seeff - in a small office in Wynberg in Cape Town in 1964. It is the oldest and most established real estate brand in the country.
From the onset, Seeff was a pioneer. It was the first real estate company to open multiple branches, first within the Cape, and by 1984 expanded to Gauteng and from 1994 to KZN. From 2002, Seeff launched into the rest of Africa and now also has branches in Zimbabwe, Botswana, Mauritius, Namibia, Zambia, eSwatini, Malawi, DRC, and recently opened in Dubai. Today, Seeff has a significant network of 1200 agents and 200 offices and a link to Hamptons International in the UK.
Already in the early days, Geoffrey Seeff led the industry with the first training and certification for estate agents, and was involved in setting up the first industry board. From there, says Samuel Seeff, current chairman, the Seeff brand developed a "rock sturdy reputation of trust, family values, service and innovation".
These values have continued to drive the brand forward, and under the leadership of Samuel Seeff, the brand expanded significantly, raising the profile of South African property, and paving the way for many to follow.
From the early industry "firsts", Seeff has continued to pioneer and innovate as it looks to add value to clients, from the first bond originator in 1999 (which is today "ooba"), to a distressed sales model, and the first SETA-accredited estate agent training academy in 2010, and the first to use the integrated Google platforms.
From the beginning, Seeff has pioneered real estate marketing, and we continue to evolve into digital and PropTech to power our people solutions. As part of the Seeff offering, we also have strong industry partnerships which include the banks and mortgage origination, property portals and syndication, legal, tech and back-office support and more to enable us to deliver comprehensive client solutions.
The Seeff property brand is also synonymous with some of the highest profile sales and prices achieved in South Africa. This includes record sales in Plettenberg ranging upwards of R50 million to R80 million as we continue raising the profile of property in our beautiful town and surroundings.
Seeff Plettenberg Bay has been operating for some 20-years, and have been a proud part of the property market as it evolved and has gone from strength to strength. Led by Broker Principal and Licensee, Alet Ollemans, the brand has further elevated to become a market leader.
Under Alet's leadership, Seeff Plettenberg Bay has become one of the top awarded licenses in the Seeff Group, both in terms of the license/branch and our agents. Plettenberg Bay agents scooped a number of awards at the recent Seeff Agent Awards. This includes several agents who reached Lifetime Achiever and Excellent Achiever Status while our administrator, Chantele Kretschmann, was named "Administrator of the Year" for the second successive year.
Seeff Plettenberg Bay agent, Daniel van Renen received the Chairman's Award for the Garden Route Region for the 5th consecutive year, and again achieved the highest Rand value of sales nationally within the Seeff Property Group. This is a massive achievement for Seeff Plettenberg Bay considering that we compete with high value areas such as Sandton and Cape Town in this category.
Overall, these awards are a testimony to Seeff Plettenberg Bay's thorough understanding of the market, and our expertise and service to clients. But we go further than this, and continuously promote the town and investment in the town, and lend a charitable hand where we can.
We are a proud part of the national Seeff Property Group. The Seeff brand offers stature and a market leading reputation supported by robust credentials and systems. Over the decades, Seeff has opened thousands of doors to new property aspirations. We are a key to success which empowers our clients to prosper through property.
As with the rest of the country, the Plett property market has slowed over the last year from the highs of the 2021/2 market boom. That said, the overall number of transactions was still slightly ahead of the pre-pandemic year of 2019, which incidentally was also the last General Election.
As we head into this year's General Election scheduled for Wednesday, the 29th of May, which is seen as quite important, we are encouraged by the fact that Plett property remains in demand and those who are looking to buy in Plett will continue to do so. Although prices remain under pressure, we continue seeing plenty of opportunities for sellers, but would urge that you work with experienced local agents for the correct advice in the current market.
We expect Plett to once again be a buzz of activity over the school holidays and those with holiday homes here will waste no time to visit our town for the best Autum break. The warm sea and beautiful beaches and nature combined with a healthy climate and quality lifestyle continues to attract visitors, property buyers and investors.
If you would like to know more, or discuss your property needs, please feel free to pop into our office, or contact any of our agents for a valuation or chat at any time.
Your Partner in Property
Seeff Plettenberg Bay
0445330311
plett@seeff.com
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