Our story began in 1964, as a small family-run business, founded by Geoffrey Seeff and supported in the office by his lovely wife and mother-in-law. Over the course of the next 52 years, the baton was handed to the Seeff brothers, Lawrence and Samuel, and is today still run by Samuel Seeff.
By building trusted relationships over the years, today, Seeff is one of the leading property specialists in Southern Africa, offering the perfect balance of astute business savvy and a real understanding of our customers’ needs.
With over 1200 agents in our close-on 200 offices nationwide, we provide expert knowledge in all regions, ensuring you have the most accurate information and support when buying or selling your property.
Our Purpose is To Empower People to Prosper Through Property and our Core Values are – Excellence, Passion, Integrity, Challenging, Family, Innovation, Perseverance. This influences our internal culture and drives everything that we do.
START YOUR NEW
STORY WITH SEEFF
STORY WITH SEEFF
Expertise Built Through Generations of Trust
Play a Part in Our History
We have been a property leader for over half a century and during this time, have acquired expertise that has been built through generations of trust.
Be Positioned Internationally
Our exclusive partnership with Hamptons International (a subsidiary of The Countrywide Group – the UK’s largest real estate group), gives us unparalleled access to global markets, allowing us to showcase our client’s homes to the rest of the world.
Take Advantage of Our Technology
Being Google’s biggest real estate client in South Africa, affords us the ability to seamlessly connect with our customers and leverage the numerous advantages that this global technology leader can offer.
Join Our People
Our experienced head office and training academy are dedicated to providing you with the best and most accurate service and delivery through every step of your business.
Get Access to Our Database and Referral System
Our collective database of qualified buyers and sellers, drawn from our extensive branch network of over 200 branches, gives us access to over 150 000 clients.
Upskill from Our Training
Our SETA accredited in-house training academy ensures that new and existing licensees receive the highest levels of ongoing training.
Benefit from Our Innovations
We have always been innovators, introducing many firsts and innovations to the industry.
Profit from Our Success
Since 1964, we have facilitated the sale of hundreds of thousands of homes, amounting to billions of rands worth of property transactions.
Leading the industry
- REBOSA - founding member of first RE employer body, Real Estate Business Organisations of South Africa
- Mortgage originating - founding shareholder of ooba (initially Mortgage SA, borne out of Seeff Home Loans)
- Benefit from the group leverage with access to financial, compliance, IT and Marketing infrastructure and support. This includes an innovative e-commerce platform, Seeff Store, for Licensees to buy everything from promotional items to staff uniforms and branded stationery.
- We provide legal documentation that is up to date in terms of legislation including Mandates and POPI
- Licensees are invited to attend National conferences, as well as Regional and Local Meetings, where best practices are shared and respected external thought-leaders present on industry and related topics
- Take advantage of preferential pricing for key platforms such as Private Property and Lightstone
I chose Seeff back in 1995 as I recognized an opportunity to partner with a premier brand even at that time. I was somewhat surprised that Seeff was selling Franchises and I seized the opportunity of recognizing the synergy real estate had with a legal practice. I saw value in the brand.
Elaine was a Seeff agent when the opportunity to buy the License came about. We didn't take too long to make our mind up as we were acutely aware of the company's family centred values and excellent brand presence across the country. Buying into this strong brand was an easy choice professionally and personally.
Silven and Elaine Chetty
Seeff Richards Bay
I chose Seeff because .... the brand talks to me as an individual. It reflects a vibrant, crisp, professional brand that shares the same value stream I do. I believe Seeff also offers the best process and product support in the real estate industry. These key features, coupled with sound leadership and an established history can only but set me up for success.
There are many reasons why I chose to become a part of the Seeff family. They include: Seeff is a reputable company and sends out a professional image to buyers, sellers and industry players. Seeff is a long-standing successful family business that shaped the Real Estate industry in various ways. I have the freedom to manage my business in my own way, but with...
Building Trust Over Time