Meet Seeff's new licensees
Our Seeff family has just gotten bigger and better. Introducing Neels Aldrich, Mariska Aldrich, Jürgen Schreck and Sandra Aldrich. This is the new team leading the charge at our Seeff Klerksdorp and Potchefstroom branches. We chatted to Neels to learn more.
Congratulations on becoming Seeff's new licensee for Klerksdorp and Potchefstroom. Tell us a little bit about yourself and your upbringing.
Thank you. I was born in Kimberley and moved to Potchefstroom to study. It's here that I really developed a love for the area.
Please tell us about your professional background.
I've pretty much been an entrepreneur all my life. I've specialised in microloans, insurance, brokering, events and media. I'm excited to use my business experience to make these Seeff branches even more successful.
What inspired your decision to become one of Seeff's licensees?
It was a great business decision. Seeff is a respected name in the industry and these branches have been at the forefront of helping people prosper through property. I wanted to be a part of that.
A licensee is the driving force behind a branch's success. What does this role involve?
It's primarily a management role. I'm responsible for the running of these branches and making sure the team meets its objectives.
You have a strong team in place. What's your leadership style?
I'm strict *laughs*. On a serious note, I like empowering people to do their best. I also believe in playing to my team's strengths. I've put together a group who each have a speciality. Mariska brings years of administration experience to the table. Sandra has a strong managerial background. Jürgen is well versed in property, sales and marketing. By letting them focus on what they're good at, everything else falls into place.
Everyone's excited to see what you achieve. What sets your branches apart from other Seeff branches?
Since we've taken over, we've put a lot of effort into the service our clients experience. From the time you call or email, walk into our offices to completing a transaction, we make sure you're smiling throughout the process.
That sounds great. What's your vision for your branches going forward?
To be the number one real estate agencies in Klerksdorp and Potchefstroom. If anyone in these areas wants to buy, rent, sell or have their properties managed, they come to us first. Why? Because we're recognised in the community for our excellence in service. I also hope our branches can make property more accessible to everyone.
Community is important to you. Why are you passionate about Klerksdorp and Potchefstroom?
Well, I live in Potchefstroom. I'm invested in the area. I can also see its potential. It's why my branches have started getting involved in different types of fundraising. We want to uplift the community.
What advice do you have for property buyers?
Get the right property for you. You need to be realistic and find one that you can afford. People switch residences at least three to four times in their lifetime. It's a decision that needs careful planning before you jump in. It's also a lot of admin but with an expert real estate agent, you'll be fine.
At Seeff, home is our story and property is our passion. Why are you passionate about property?
Because I see the difference it makes in people's lives each day. From a business owner who just bought his first office to a youngster becoming independent and renting, property is the start to a brighter future.
What words do you live by?
My philosophy is simple: Do what you can, with what you have, where you are.